On October 5th, the newest adidas Originals flagship store will be opening its doors in the heart of Chicago’s Wicker Park neighborhood – located at 1532 N. Milwaukee Ave. According to to adidas, this will be the largest adidas Originals retail location worldwide.
To celebrate the opening of the new store, adidas has created a new colorway of the EQT Support ADV known as the Wicker Park colorway. Launching on opening day, the shoe will be limited to only 350 pairs – 300 of which will be made available for sale, while the remaining 50 will be gifted to friends and fans of adidas Originals and the EQT silhouette. The shoe is exclusive to the adidas Originals Chicago Flagship location where Chicago natives will have a chance to reserve one of the 300 pairs for purchase via the adidas Confirmed app, starting on September 29th.
Named for the neighborhood the store calls home, this sneaker takes design cues from the surrounding Wicker Park community. These details are reflected in the “Wicker Park Label” found on the shoe’s tongue, inspired by the iconic crossroads in the center of the district. The blue stripe on the label symbolizes North Milwaukee Avenue—where the Flagship Store is located—and simultaneously nods to the Chicago Blue Line transit system. Meanwhile, the color details on the shoes – white, red and blue – pay homage to the Chicago City Flag.
The EQT Support ADV Wicker Park includes a signature knit upper with welded premium, nubuck toe overlay. The quarter panel is made with real leather and suede, and finished with a debossed texture. The heel tab is supported with a strip of premium leather, and a sock-like construction with breathable mesh lining allow for maximum comfort. Retail price for the adidas EQT Support ADV Wicker Park has been set at $150. Any sneakerheads in the Windy City plan on picking up a pair on October 5th?